All brands need promotion in order
to keep their name known. There are many ways to promote your brand these days,
whether it's a poster on the front window of a business or a more widespread
method like using social media for brand promotion. Social media has proven
itself as one of the most cost effective ways to promote your brand or business
in today's age of technology. Social media, however, has recently been known to
have a few down comings for small businesses if not used correctly.
Security shortfalls have been one
of the major worries for smaller to medium businesses promoting their brands through
social media. Although they are one of
the best low-cost online marketing tools, the malware involved and the lack of
a clear list of rules for employees to follow oftentimes conflicts profitability.
According to Panda Security’s Social Media Risk Index for Small to Medium Sized
Businesses: “Panda conducted a survey of over 1,000 small to medium businesses
and found that 35% of small to medium businesses had suffered a financial loss
due to their involvement in social networks, with 35 percent suffering losses
in excess of $5,000.” (*)
The general advice to maintain
profitability involves creating a clear policy of expectations or guidelines
that your employees need to follow. The first and most important is to protect
your sensitive data. Be careful what your employees post about the inner
workings of your company. It is very important to keep your reputation high,
because as we all know reputations are easier to destroy than they are to make.
Talk to your employees about how much time they are spending on these social
media sites, because spending too much time on these websites can be
counter-productive. Last but not least, Social networks are infamous for
spreading viruses and malware through downloads and links from “people in your
network”. It’s a common fallacy that links or downloads on social networks are
safe, they’re oftentimes not. Be careful what your employees are doing online
while they are at work! Most importantly, have a plan in case something goes
wrong! Don’t get caught in the rain without an umbrella.
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courtesy: www.hannity.com
I think this a great post for any small business owners! There's an astounding number of social media sites that help promote businesses like Yelp, Foursquare, and even Facebook is starting to apply ratings and reviews on their site. I think this could be important information that you could include on your post. You can never have too many examples!
ReplyDeleteI've seen one too many friends click on random URL's on Facebook and have the malware post on their behalf, spreading itself around. Facebook should implement a PSA about not clicking suspicious links!
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