Friday, September 20, 2013

LinkedIn and Branding: networking your way to success


LinkedIn is not just a place to post your resume, but instead, a conveniently accessible community that fosters networking and more opportunities for all.  In more detail, it is a channel for both job and employee seekers to more quickly and easily find what they are looking for. One can simply search for certain key words to have a wealth of relevant search results at his fingertips.

LinkedIn is a playground for professionals to stay in touch, to go beyond the scope of their own resumes. It is a place where a professional can build and improve himself based on different exposures too.


This online professional profile site provides a wealth of tools for the user. For example, if a job seeker wants to be introduced to someone his colleague knows, he can simply request his colleague introduce him to the third party. Another great aspect of LinkedIn is the fact that users can distinguish what the goals of fellow LinkedIn members are interested in – and are therefore able to ask and discuss relevant questions and topics, respectively. The user not only has the chance to post facts about his work history and education, but has the opportunity to flash a little personality, which provides a better picture of himself as a whole. Overall, LinkedIn is the gateway for one to truly network, connect and keep in touch with important professional opportunities helping people promote themselves as brands. 

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