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| This cool-looking QR code links users right to my Blog. |
For those who don’t know, a QR code is a 3D barcode (just like the ones you find on products in stores, but square and 3D) which stands for an alphanumeric character set instead of just a numeric character set. So, as you can imagine a QR code is the easy way to “type” a select amount of information (letters and numbers) into a scanner, and do something with that information. A classic example would be scanning a QR code which contains a website’s URL and takes you to the website. They are very useful, but haven’t been promoted enough yet.
These are today’s problems with QR codes. The technology is genius; however the utility is diminished due to difficulty of use. The posters, billboards or websites which proudly display these barcodes of wonder don’t even suggest an application with which to scan the code! I do not believe any of this will stop QR codes from ruling the marketing world in the near future, however I do believe that these reasons are a large part of why they have taken so long to catch on. “It doesn't stop there - a QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data appropriately courtesy of the FNC1 Application Identifiers that are embedded in the encoded data.” (*) So I say "use 'em everywhere", because there's a lot of free marketing to be had from these things!
(*) http://www.qrstuff.com/qr_codes.html
Img courtesy: http://www.beautifulqrcodes.com/index.php?
First thought that came to my mind when I saw you blog on QR code: Wow! It is super cool. I never came across a QR code so creative.
ReplyDeleteEven I had not heard of QR codes till I researched to write my blog about them. Though, I had looked at few of them on products. I did not know they could do so much.
I very much liked the idea of them being used for hiring process which Ashwin has mentioned in his blog. You have covered some important aspects of QR codes. I guess it would be really nice to get to know more about the working of QR codes though.
I like your qr code, it looks very snazzy. I think you did a pretty good job at explaining the concept of the QR code. I am not sure if I share your enthusiasm with QR codes though. I believe that they will definitely augment an ad campaign and help get the word out about a product, but I do not think they are the end-all-be-all they you are making them out to be. and I'm sorry, but I must call you out on an error in your description about QR codes. QR codes are actually 2d bar-codes because they can hold data on a grid, increasing the information density.
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